AI video tools are being built with no music rights framework. Who gets paid when an artist's sound shapes the vibe?
Studios are paying for mood, not just music — and you do not want your brand associated with AI-generated slop.
What happens when your catalog can prove who owns it? When people know exactly what kind of vibe to expect — because of careful curation combined with intelligent systems that actually work?
Beat makers are sitting on influence they cannot monetize yet. Soon, AI will be selecting and licensing music on its own. Not browsing libraries. Making decisions automatically.
T.H.I.R.I is the bridge — connecting the actual humans making music to the AI that needs that music behind its videos, its commercials, its creative workflows.
The next sync catalog is not a library.
It is a living fingerprint.
The artists who get paid will be the ones whose sound is already in the system.
We built that system. It is called T.H.I.R.I.
The studio is live. Create beats with Csound synthesis, publish to a catalog, and own everything you make. We're onboarding early creators now.
Open the StudioThe API spec is written. Server-side rendering works. We're preparing for our first integrations. If you build AI video tools, talk to us.
See the API